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Understanding SEO: Common FAQs

What is SEO and why is it essential?

SEO (Search Engine Optimization) is the process of optimizing the content to be found through a search engine's organic search results. It helps drive high-quality and relevant traffic to your website, boosting its visibility and reach.

A strong online presence is crucial for business success, and being on the top pages of Google's SERP (Search Engine Result Pages) is key. Studies show that about 75% of people never scroll past the first page on Google. Ranking top on Google search pages is one of the key factors to increase your sales and thus for business growth. An SEO expert can guide you in making necessary website changes to enhance user experience and improve search engine rankings.

"Making improvements to your website to help it appear in the organic results is called search engine optimization, or SEO. Good SEO involves helping a search engine find and understand your site."

~Google Digital Unlocked

What are the benefits of SEO?

  • SEO traffic is organic and free.

  • Organic traffic is usually consistent once the website has a high ranking.

  • SEO offers an exceptional opportunity to connect with a vast audience. As of January 2023, the number of Google searches per second has surged more than 99,000. This remarkable growth translates to an estimated 8.5 billion daily searches on the Google search engine. Moreover, with nearly 5.19 billion internet users worldwide, and approximately 5 billion of them being Google users, the potential reach for your business is immense. (Figures Source: BARD, July 2023).

  • Search is a great place! The words entered into the search engine indicate the searcher is currently most interested in your product and services. It is an effective way to target people who are already looking for you.

Toptimise implements the audit findings?

As of now, we provide comprehensive SEO audit reports with actionable suggestions. However, the implementation of the recommended changes is to be carried out by your web-team. Rest assured, we ensure seamless collaboration with your team to achieve the desired SEO goals effectively.

Which search engines does Toptimise cover for SEO?

Currently, we focus on SEO for Google, the leading search engine with a market share of about 92% globally. In the future, we plan to expand our SEO services to other search engines.

How long will it take to reach the first page of search results?

It's a hot topic of discussion in the industry. To be honest, we can not predict a clear cut timeline for this. Normally the SEO results should be seen within 3 – 8 months period. In certain cases, improvements may be seen even sooner.SEO is an ongoing process, and continuous efforts are required for sustainable success. To track the progress, we provide a monthly dashboard and can configure Google Analytics (GA) and Google Search Console (GSC) on your laptop or mobile device for easy access to important data metrics.

Are Core Web Vitals a ranking factor in 2024?

Yes, Google's page experience update, including Core Web Vitals, began rolling out gradually in mid-June 2021. Core Web Vitals have become significant ranking factors. Google emphasizes the importance of quality, relevance, and a positive user experience in search rankings. Here is a useful video on how to optimize core web vitals for SEO by Sam Oh. In this tutorial, you’ll learn what core web vitals are, why they’re important and how to optimize them for SEO.

"Google has confirmed that Core Web Vitals affect rankings in search results. However, they are not a ranking “system” on their own, rather they contribute to page experience evaluations."

searchenginejournal, October 2, 2023

"If your business is not on the internet, then your business will be out of business."

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