Importance of SEO in Your Business

What is SEO and is it needed?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

It is strongly recommended that your website should be on the first page of Google SERP (means in the top 10). As per an analysis by Neil Patel, about 75% of people will never scroll past the first page on a Google search. That means you can’t afford to be ranking on the second, third, or fourth page.

A good SEO consultant will be able to help you to achieve this, by suggesting what all are the needed changes on the website to present better experience to your users.

Why SEO is important?

When the user searches for something in the real need or looking for an answer on a problem, and if you are able to provide a solution there, then chances are more to get the potential leads. And that is why SEO becomes more important for your business. Ranking top on Google search pages is one of key factors for your business growth.

Do Toptimise implement the audit findings?

No. As of now, we will provide only the SEO audit report with actionable suggestions.

The needed changes to be done by your web-team on your website. We can assure you the best professional teamwork with your team to achieve the SEO goals.

What all are the search engines covered for SEO by Toptimise?

At present we are doing SEO for Google only. Search engine market for google is about 92% now. We will later be into SEO for Bing and Yahoo.

How long will it take to be on the first page?

It's a hot topic in the industry. To be honest, we can not predict a clear cut timeline for this, as it depends on other factors as well (including Google E-A-T). Normally the SEO results should be seen within 6 – 12 months period. Having said that, in certain cases the results are observed much faster. We have seen our clients in the top page of Google SERP, within 8 months.

We will provide a monthly dashboard to understand how well the site is being performed after the SEO changes. We can also configure GA and GSC on your laptop/mobile so that you will be able to track the important data metrics. 

Is Core Web Vitals a ranking factor in 2021?

Yes. Google’s page experience update will start to take place gradually from mid June 2021 and Core Web Vitals will become ranking factors. Google, also reiterated that the quality and relevance will play a strong role in rankings. Here is a useful video on how to optimize core web vitals for SEO by Sam Oh. In this tutorial, you’ll learn what core web vitals are, why they’re important and how to optimize them for SEO.

"If your business is not on the internet, then your business will be out of business."
~ Bill Gates