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Importance of SEO in Your Business

What is SEO and is it needed?

SEO (Search Engine Optimization) is the process of optimizing the content to be found through a search engine's organic search results. SEO helps increase the quantity and quality of traffic to your website through organic search engine results.

It is strongly recommended that your website should be on the top pages of Google SERP. As per an analysis, about 75% of people will never scroll past the first page on a Google search. 

Ranking top on Google search pages is one of the key factors to increase your sales and thus for business growth. An SEO expert will be able to assist you in accomplishing this, by recommending what are the needed changes on the website, in order to provide better experience to your users.

"Making improvements to your website to help it appear in the organic results is called search engine optimization, or SEO. Good SEO involves helping a search engine find and understand your site."

~Google Digital Unlocked

What are the benefits of SEO?

  • Unlike paid advertising, SEO traffic is free.

  • Organic traffic is usually consistent once the website has a high ranking.

  • SEO gives a chance to reach a large audience. (As of October 2019, the number of Google searches per second is more than 77500. This shows that approximately 6696000000 searches happen on Google search engine every day. There are almost 4.39 billion internet users worldwide and the number of Google users is nearly 4 billion. Source: Search Engine Land).

  • Search is a great place! The words entered into the search engine indicate the searcher is currently most interested in your product and services. It is an effective way to target people who are already looking for you.

Do Toptimise implement the audit findings?

No. As of now, we will provide only the SEO audit report with actionable suggestions.

The needed changes to be done by your web-team on your website. We can assure you the best professional teamwork with your team to achieve the SEO goals.

What all are the search engines covered for SEO by Toptimise?

At present we are doing SEO for Google only. Google is the most prominent search engine now with a market share of about 92% of the global search engine market. We will later be into SEO for other search engines like Bing and Yahoo.

How long will it take to be on the first page?

It's a hot topic of discussion in the industry. To be honest, we can not predict a clear cut timeline for this. Normally the SEO results should be seen within 5 – 8 months period. Having said that, in certain cases the results are observed much faster. We have seen our clients in the top page of Google SERP, within 5 months.

We will provide a monthly dashboard to understand how well the site is being performed after the SEO changes. We can also configure GA and GSC on your laptop/mobile so that you will be able to track the important data metrics. 

SEO is an ongoing process and there is no short cut for it.

Core Web Vitals a ranking factor in 2021-2022?

Yes. Google’s page experience update will start to take place gradually from mid June 2021 and Core Web Vitals will become ranking factors. Google, also reiterated that the quality and relevance will play a strong role in rankings. Here is a useful video on how to optimize core web vitals for SEO by Sam Oh. In this tutorial, you’ll learn what core web vitals are, why they’re important and how to optimize them for SEO.

"If your business is not on the internet, then your business will be out of business."
~ Bill Gates

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