Keyword, in the context of search engine optimization, is a particular word or phrase that describes the contents of the web page. People type keywords into the search engines to find what they are looking for.

 

Keywords make it possible for people to find your website through search engines. It is very important to find out the right keywords for the search intent on your web page and in fact, the relevancy of the page increases with the usage of proper keywords.

 

Keyword research is the process of finding keywords, people type into search engines like Google. Keyword research is arguably one of the most important elements of SEO. 

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SEO keywords are to be used in various places like title tags, meta descriptions, image names & alt texts, different H1, H2 heading tags, URL, page content etc. The content should also be written primarily for users and this has been emphasized in the google webmasters guidelines as well. We follow proven practices for conducting SEO keyword research suiting your business.

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Keywords set the foundation for SEO. We can perform the best keyword analysis from Kerala, India, for you wherever you are.

Keyword research in SEO

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• Conduct keyword research using the best keyword research tools.

• Model the right keyword strategy of the right competitors.

• Finalization of keywords will be done by considering the search intent, search volume, search traffic potential, SEO difficulty, google trends insights etc.

• Focus on the long tail keywords (less competitive) especially when the website is a newbie.

• Understand customer’s intent, pain points and desires.

• Usage of Seasonal, Trending, LSI (Latent semantic indexing) and Polysemy keywords, if needed.

• Match search intent.

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Benefits of keyword research

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• More visibility of your website in search engines.

• More traffic on your website and more potential business leads.

• More authority in your business domain.

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Think what a user is likely to type!

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